Over the years, the face begins to lose collagen and elastin which contribute to sagging facial
features.The loss of facial volume and elasticity also lead to the formation of wrinkles, creases and folds. During the past few years, a specialized group of medical professionals began treating wrinkles with newly FDA-approved dermal fillers and BOTOX®. During this time, they began to notice an accompanying benefit. As these procedures were
performed with particular products and with certain injection techniques, facial features
exhibited a gentle lift, as well.

Some of these medical professionals refined techniques to focus on lifting and contouring, with
an ancillary benefit of wrinkle reduction (rather than the other way around). This has spawned
a somewhat revolutionary new approach in treating sagging facial features, which has begun
to be called a Liquid Face Lift.

In some patients the goal of a non surgical Liquid Face Lift procedure is to lift the entire face.
In others, the goal is to lift or contour specific facial features. Liquid Face Lift products
and procedures may be used to accomplish a number of objectives when it comes to facial
contouring and lifting.

For example, bags can be masked under the
eyes by using Liquid Face Lift techniques;
eyes can be opened up and lids lifted; jowls
can be lifted and diminished; natural shape
can be restored to flattened cheeks or temple
areas; corners of the mouth can be lifted; as
well as several other facial feature benefits.
A Liquid Face Lift involves the use of advanced dermal fillers, usually in combination with
BOTOX®. The dermal fillers used are among a group of 2nd generation dermal fillers that
provide more enduring results than earlier products. The new group of 2nd generation,
advanced dermal fillers includes Juvedermtm Ultra, Juvedermtm Ultra Plus, Evolence®,
Restylane®, and Perlane®.